Ken French on Building Confidence as an Investor (video)

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“My method for deciding how to split my portfolio between stocks and bonds focuses on regret. I want the regret I have on days when the market goes down and I’m sorry I have so much stock to balance the regret I have when the market goes up and I’m sorry I don’t have more. I have two beliefs about the market that effect my allocation. I’m almost certain there’s a substantial equity premium and completely certain I can’t time the market. ”

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